Create testimonials that speak volumes

We all know the importance of a good review, but instead of asking for a testimonial, let me show you my favourite way to ask for a testimonial that shines. 

I first learned about this method from Donald Miller's “Building a Story Brand.” Miller is the CEO of StoryBrand, a marketing company used by some of the world's top brands and over 10,000 small businesses. He’s no rookie.

Reviews vs Reviews

Miller's advice takes reviews like this…

And transforms them to reviews like this…

Now, tell me which sounds more appealing. 

The Method:

Miller talks a lot about the importance of a good testimonial, and with this framework, your clients, too, can write testimonials that convey how wonderful your business is. So instead of asking for a testimonial, ask for these simple questions to be answered.

1. What was your absolute biggest challenge prior to purchasing/joining/attending?

2. How did that challenge make you feel?

3. What changed after purchasing/joining/attending?

4. What specific results can you share?

5. What would you say about purchasing/joining/attending to somebody on the fence?

6. Is there anything else to add?

7. Do you grant permission for us to feature your company and this testimonial in our marketing materials?

Get those Testimonials

Bad Company is a small business with many small businesses working from within it. Learning how to get a good testimonial is an example of how knowledge can be leveraged from within a co-working space to help elevate your own business results. If you’re trying to grow your business from home, try Bad Company and see what else you can learn. But for goodness sake, get good testimonials!