The psychology of colour

Bad company Est.2017

You may have noticed we aren’t afraid of colour in our 3 co-working spaces. We are no ‘normal’ shared office space, so why would you expect anything less than a bold, inspiring fit out? There is however a method to our madness, so let’s delve into the meanings and psychology of our featured colours.

Yellow

Yellow is a bright and cheerful colour that often represents happiness, warmth, and optimism. From a psychological perspective, yellow is said to stimulate the mind and increase mental activity, making it a popular colour choice for learning and creativity. It is also associated with confidence, self-esteem, and emotional strength. Around the world, yellow is symbolic of enlightenment, wisdom, and spiritual growth.

Red

Red is a bold and intense colour that can evoke a wide range of emotions and psychological responses. It is often associated with passion, love, and energy. From a psychological perspective, red is believed to stimulate the senses and increase alertness, making it a powerful colour for attracting attention. In some cultures, red is symbolic of good fortune, prosperity, and happiness as well as symbolising strength and courage.

Blue

Blue is a calming and soothing colour that is often associated with trust, intelligence, and communication. From a psychological perspective, blue is believed to slow down heart rate and respiration, making it a popular colour for creating a sense of relaxation and serenity. Blue can also evoke feelings of loyalty, stability, and reliability. Around the world, blue is symbolic of spirituality, faith, and wisdom. Darker shades can evoke a sense of mystery, depth, and sophistication.

Orange

Orange is a vibrant and energetic color that is often associated with warmth, creativity, and enthusiasm. From a psychological perspective, orange is believed to stimulate the mind and increase energy levels, making it a popular color choice for promoting action and enthusiasm. It can also evoke feelings of excitement, joy, and happiness. In some cultures, orange is symbolic of health, vitality, and spirituality. Lighter shades of orange can evoke a sense of youthfulness and fun, while darker shades can be used to convey a sense of sophistication and refinement.

Keen to see them in action?

Check out our locations in the Mount, Wānaka or Hawke’s Bay.

You can also download our Bad Company app to see our rates or book a desk.